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Events

Optima Group Presenting Loyalty Games at ICE

Friday 01 de February 2019 / 12:15

2 minutos de lectura

(Spain).- OPTIMA GROUP brings yet another innovative product to ICE London: Loyalty Games, bringing the Casual Games experience into the iGaming industry.”

Optima Group Presenting Loyalty Games at ICE

Working with OPTIMA’s spin-off Warbler Gaming, an experienced team from the mobile and console gaming industry, using the flagship MGS technology, they developed Loyalty Games to gamify customer experience and increase user retention for their partners.


These Loyalty Games are Casual Games using a slot-based approach and skill games mechanics to create the perfect mix of luck and skill.


While user acquisition for the iGaming industry is already flooded with a price fight for registration bonuses and affiliates, Warbler Gaming also provides clients with the ability to engage existing users maximising activity and boosting customer retention through Loyalty Gamification, where customers exchange in-game achievements for points and promotions.


By customising games and segmenting users, operators can create gaming events, establish habits to increase customer spending and add an extra layer of value to their core business.


Warbler Gaming is building its very own gaming platform with a unique currency on their pursuit to disrupt and accelerate the creation of the Casual Slot Games. All this together aims to renovate the audience targeting young adults by gamifying the slot scene and creating the “Gamebling” Industry.


Are you curious about how this looks? See you at ICE London 2019 at OPTIMA Stand N2-310!

Categoría:Events

Tags: OPTIMA, OptimaMGS ,

País: Spain

Event

GAT EXPO CARTAGENA 2025

28 de April 2025

Colombian Olympic Committee, GAT Expo, and Colombian Official Esports Announce Historic Partnership to Promote Esports as an Olympic Discipline in Colombia

(Cartagena) - The Colombian Olympic Committee (COC) and GAT Esports have sealed a strategic partnership to promote esports as part of the country's professional sports ecosystem. The announcement was made at a formal ceremony held at the gaming industry products and services exhibition hall, attended by Marco Emilio Hincapié, President of Coljuegos, COC executives, José Aníbal Aguirre, CEO of GAT Esports, media, and special guests.

Wednesday 30 Apr 2025 / 12:00

GAT Expo 2025: Novelties, technology, innovation, and high-level networking in the magical city of Cartagena

(Cartagena, SoloAzar Exclusive).- Today concludes GAT Expo Cartagena 2025, which has taken place this week with the presence of 23 countries and more than 70 international brands in the historic city of Cartagena de Indias, with its cobblestone streets, flower-filled balconies, and centuries-old walls.

Wednesday 30 Apr 2025 / 12:00

Successful Start to GAT Expo Cartagena 2025, Which Continues with Two Days of Gaming Sector Exhibitions

(Cartagena, SoloAzar Exclusive).- Perfect attendance and strong performance were the highlights yesterday at the GAT Academy conference series at the start of GAT EXPO Cartagena, which continues today and tomorrow with the exhibition of products and services from important companies in the gaming sector, both traditional and online.

Tuesday 29 Apr 2025 / 12:00

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